X7 first TV spot

I've seen very little marketing around the X7 so far, which is surprising since its set to go on sale next month. This advertisement looks like it was posted up back in 2018.

Perhaps BMW doesn't think its necessary to advertise this crossover, since its essentially a larger X5? I'm hoping that here will be a bunch of more coverage as test drives and first impressions start to come out from autoblogs.

BMW is one of those brands where if a product is made, people will come. Everyone expects BMW to compete on every level with Audi and Mercedes. Someone who has been shopping within those brands long enough knows to check for a rival, so via that X7 needs no marketing

I'll admit that I didn't even know the X7 was coming so soon, and I just so happened to stumble across this site when searching for a SUV. I think the quality and technology in this car speaks for itself.

greerSC said:

I'll admit that I didn't even know the X7 was coming so soon, and I just so happened to stumble across this site when searching for a SUV. I think the quality and technology in this car speaks for itself.

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I was in a similar spot till realizing how much SUV's are growing in popularity.
This entire time I couldn't imagine anything bigger than the X5. Truth is my needs can be met with the X3 but I want to treat myself a bit. X5's have always been nice and X6's for their sportier character.