[bavarianbob]

If we think the X7 is expensive already, just wait till the Alpina version is ready for launch.
Quite often these Alpina version go for 40% more but the features are entirely worth it if you need that level of premium.

 

[bavarianbob]

From what I realized, its that people are willing to pay for a good product.
No one needs a Mercedes G-Wagon, yet they're expensive and sell very well. So well that no automaker can touch its success with a similar product.