BMW X7 Pricing - BMW X7 Forum
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post #1 of 24 Old 04-03-2014, 07:39 AM Thread Starter
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BMW X7 Pricing

What will pricing be like for the 2016 X7?

To start, it seems like pricing will around around the low to mid $60k range (USD).
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post #2 of 24 Old 04-03-2014, 03:55 PM
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There quite the amount of variance in the segment to be honest so its tough to gauge based on rivals but lets do it anyways...

These are base MSRPs for the X7's competitors:

Infiniti QX80: $62,550
Lincoln Navigator: $56,165
Cadillac Escalade: $67,970
Range Rover Sport: $63,525
Lexus GX: $49,085
Mercedes GL: $63,000
Audi Q7: $47,700

I think $55K should be the sweet spot for X7...
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post #3 of 24 Old 04-03-2014, 04:11 PM
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I am thinking that the X7 is going to command more than $55k. I think that it will be closer to $60k. $55k would be on the cheap side for the X7.

Why are you thinking that $55k is a sweet spot for the X7?
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post #4 of 24 Old 04-03-2014, 05:07 PM
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I am thinking that the X7 is going to command more than $55k. I think that it will be closer to $60k. $55k would be on the cheap side for the X7.

Why are you thinking that $55k is a sweet spot for the X7?
Its just the average of the prices I listed above, however after posting I continued to look at the pricing relationship between MB and BMW SUVs figuring that would be the best way to figure out the price...

So consider this:

X3: $38,400
GLK: $37,480

X3 is 103% of GLK

X5: $52,800
ML: $47,790

X5 is 110% of ML

So now if we take GLs pricing of $63,000 and apply the same method we get:

$64,890 @ 103% of GL
$69,300 @ 110% of GL

However another thing to consider is that the X models always carry a premium over the sedan numbered counterpart. 7 series begins at $74,000, so if BMW follows their normal MO the X7 would actually be sold at closer to $80,000...
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post #5 of 24 Old 04-04-2014, 02:07 PM
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Wow, $80k is more than I was expecting. I think that anything over $70k is getting a little ridiculous. They are going to price themselves out of the market if they try to sell the X7 for that much more than what competitors are doing. Remember that after that price, you'll have to add in packages and such. ****, even most paint colors cost extra money. $80k plus all those options is going to get into the $90k range. That's pricey.
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post #6 of 24 Old 04-04-2014, 03:40 PM Thread Starter
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Ouch, $80k... likely that is what it will be which is kind of scary, as long as the price is justified thats all that matters
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post #7 of 24 Old 04-04-2014, 05:04 PM
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Ouch, $80k... likely that is what it will be which is kind of scary, as long as the price is justified thats all that matters
well that all depends on if you view the 7 series as justifying its $70K tag. Because the X's are just lifted versions of their sedan counterparts essentially. Plus I think if BMW realistically wants to go after the range rover crowd they need to price it up there, we all know people like that shop based on highest price anyways
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post #8 of 24 Old 04-07-2014, 11:27 AM Thread Starter
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Originally Posted by Slevin View Post
well that all depends on if you view the 7 series as justifying its $70K tag. Because the X's are just lifted versions of their sedan counterparts essentially. Plus I think if BMW realistically wants to go after the range rover crowd they need to price it up there, we all know people like that shop based on highest price anyways
Good point, I guess you're right then, being a "lifted" version of the sedan that pricing can be well justified just as it is with the 7 series. With that being said we can follow the whole 7 series pricing structure to base various trims of the X7. Which points to this SUV likely to cost as much as $150k or more in it's highest trim.
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post #9 of 24 Old 05-22-2014, 10:43 AM
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Thought I would chime in and give a slight update to this thread. The 2015 Lincoln Navigator was just priced by Lincoln. It will start at a price of $62,475. The interesting thing about that is that the Escalade will sell for $72,690. That means that there is about a $10,000 difference in price between the base Navigator and the base Escalade.

Cadillac and BMW have been pricing their vehicles around the same recently, and I think that its more likely that the X7 would want to be seen as rivaling the Escalade in terms of quality and price instead of the Navigator. I am thinking the price of the X7 will be up around $70k to start. Maybe more.
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post #10 of 24 Old 05-22-2014, 02:32 PM Thread Starter
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That is a good trend to follow and looking at the rest of their X models and where they sit in their segment, around $70 could be it. Now, How high in price can we expect it to get?
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